![]() Once the critical issues are addressed, they have more resources at hand to explore new directions. Even when they don’t face immediate dangers, they realize that running on an outdated infrastructure can seriously derail their future plans.Įxplore new opportunities. Rather than only react to failures, smart companies act proactively and upgrade their technology or codebase as new options become available. As more and more sophisticated devices and systems are developed, performance tends to suffer. Users’ requirements grow, old technologies are phased out, and brand new ones appear. Technologies age quite rapidly and even the most robust solutions will require an update in the future. For that reason, it’s worth investing in the product quality from the early days. And the more complex a product, the more likely failures are to occur. They also hurt your company’s reputation, spreading their negative feelings on review sites and discouraging their peers from signing up. Such users are nearly impossible to re-engage. But if patience isn’t exactly their strongest trait, a few critical errors or 404s here and there will quickly send them into the arms of your competitors. If they’re patient, they can endure a lot, especially if they’ve had prior positive experiences with the products. When the key features of your product don’t work as expected, users get frustrated. In reality, businesses can have many different reasons for introducing improvements. Typically, its aim is to provide more value to existing users or generate more signups among new customers. ![]() Product improvement is the process of enhancing existing features of a product or implementing new functionalities. 6 What’s next? What is product improvement?
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